Meet Medical Dialogues Founder
Hi, I am Meghna Aggarwal Singhania, CEO/Editor In Chief of ‘Medical Dialogues‘ – An Msc In Economics from the London School of Economics and a health researcher, Meghna started Medical Dialogues in 2015 to empower doctors with healthcare news and happenings across the country as well as their own field of practice.
Medical Dialogues Beginning
Medical Professionals need to keep themselves abreast with the latest happenings in the medical field whether technological developments, research updates as well as policy decisions related to their field. However, there is no one platform that provides them with this information in a simplified and timely manner. Doctors on the other hand have to incur a lot of search costs and subscription costs to get relevant updated information about the medical field.
Since doctors need to be updated with latest medical knowledge to help them improve their practice and benefit patients, with this background, Medical Dialogues was started as a one stop platform to To empower healthcare professionals by providing them with relevant, authentic, trustworthy health information in a timely manner.
Besides fulfilling the news needs of the medical profession, Medical Dialogues provides a unique platform to pharma, medical device and other players to reach out to target audience of doctors and other healthcare professionals. The key market need that Medical Dialogues addresses for its advertisers is that pharma companies can reach out to target audience with their advertisement.
The genesis of Medical Dialogues lies in the age old traditional newspaper models but with a twist. Medical Dialogues uses digital mediums to reach out to the niche of medical community and provide them news related to their own fields.
Medical Dialogues Co-Founder/Team
- Dr Prem Aggarwal- Co-founder | LinkedIn
A cardiologist by profession, Dr Prem Aggarwal is a popular doctor in the medical community has been the former secretary. Gen of IMA, former president of DMC and presently the member of Delhi Medical Council GB.
- Dr Kamal Kant Kohli
A specialist of Chest and Respiratory medicine with a passion for writing, Dr Kohli heads the Specialty division of Medial Dialogues focusing on clinical news and research.
- Meghna Aggarwal Singhania | LinkedIn (above picture)
CEO/Editor In Chief- A health researcher by profession, started Medical Dialogues in 2015 to empower doctors with healthcare news and happenings across the country.
Our total team strength is 30 individuals, including healthcare journalists, doctors scientific writers and the marketing team.
Explain more about Medical Dialogues, What makes you special?
Medical Dialogues is the largest Medical Newsportal For Healthcare professionals in India in terms of traffic
Medical Dialogues is a dedicated medical news portal directed to healthcare and medical professionals. It provides news including Medical news, guidelines, interesting cases, news about the healthcare industry in India including news related to policies, medico-legal/law, medical education, pharma and medical industry, industry happenings etc, all at one place.
The readership of Medical Dialogues primarily includes MBBS Doctors, General practitioners, Medical students and specialist and super specialists from various fields including Ophthalmologists, Cardiologist, Neurologist, Gynaecologist, Radiologist, etc. Besides this, the platform also has a dedicated readership from hospitals and other healthcare participants including AYUSH practitioners, nurses and industry professionals.
The news published in the platform of Medical Dialogues is circulated to registered users daily via email newsletter as per their work category and specialization. Doctors and other healthcare professionals can register free to subscribe to daily newsletters.
The uniqueness of Medical Dialogues lies in the specifically curated content created specifically for medical professionals and circulated to them in timely manner.
Due to the popularity of Medical Dialogues news, In a short period, Medical Dialogues is one of the most preferred medical news portals in India, drawing traffic of more than 2 million visitors per month and more than 6 lakh registered users from the medical fraternity.
Medical Dialogues Google News registered news portal also possesses the prestigious HONcode certification, the mark of authentic health information on the net.
Besides fulfilling the news needs of the medical profession, Medical Dialogues provides a unique platform to pharma, medical device and other players to reach out to target audience of doctors and other healthcare professionals. The key market need that Medical Dialogues addresses for its advertisers is that pharma companies can reach out to target audience with their advertisement.
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What challenges did you face?
Medical Dialogues had very humble beginnings in the form of a WordPress blog to now the largest medical newsportal for doctors in the country.
This journey has indeed been one one with its ups and downs, with challenges ranging from technical front, content generation to marketing. Our solution to all these problems have come via two basic principals of working- Hardwork and Constant Innovations to keep on meeting the information needs of medical practitioners.
What’s the current path, Medical Dialogues funding and the future plans?
Medical Dialogues is a bootstrapped venture- currently profitable and fast moving towards expansion. Our primary advertisers are pharma companies with names in the top 10 pharma companies being our clients. Other advertisers include medical device firms, publishers, medical colleges and universities and other advertisers which wishes to reach out to the target audience of medical professionals niche.
Future plans include expanding the base of readership to include nurses and technicians with the same idea to empower them with the latest information in their fields.
Medical Dialogues Website | Facebook | Twitter | LinkedIn
[A Fews words shared by Meghna Aggarwal Singhania about Viral Indian diary]
Big Shout out Thanks to TEAM VID for interviewing us and giving us a platform to tell our startup story and growth.
